|Charlize Theron fake-cringing|
The little swing-y song was meant to be funny. It made humor-less feminists cringe, actresses fake
cringe, with fake horrified, pre-taped shots of their mortified faces rather than boobs. And it probably generated thousands of Google searches with key words such as Mulholland Boobs. So what's the big deal?
When I was growing up in France, I was totally accustomed to seeing boobs everywhere. You might say that French are pervs, and you might be right. In my country, women show their breasts on the beach, on billboards, in movies, in TV series, in commercials, with no restrain. It is understood that the boob is made to sell, and no one is prudish about it. My favorite boob perk was the commercial for a fruit juice brand named Joker. The slogan: The Naked Fruit. The advert: a naked girl drinking fruit juice. Simple, straightforward, efficient.
In the U.S., the relationship to boobs is more of a peep tale. The breast tissue can be shown, the cleavage can be deep, the side of the breast can be revealed and shown fairly freely. But the nipple is a big shocker. It retains this magical, powerful peekaboo effect.
Ursula Ofman, Psy. D. clinical psychologist from New York, explains that humans are hard-wired to seek and react to this fundamental body part that we all depend upon for our survival.
Of course, the boob is much more that the sum of its parts.
During the Superbowl half-time show in 2004, America reaffirmed its reprobation of the nipple flashing. Janet Jackson and Justin Timberlake sang a duet. As the song reached the final line, "I'm gonna have you naked by the end of this song," Timberlake pulled off a part of Jackson's costume, revealing her outer right breast, the breast ornamented with a sun-shaped nipple ring. Janet Jackson's incident was qualified a wardrobe malfunction. It allegedly had the potential to traumatize children and grown-ups alike for a split-second sight of the nipple. It was deemed indecent.
Yet, Lady B, Beyoncé herself, launched her 2013 The Mrs. Carter Show world tour with a striking wardrobe, a highly-functioning wardrobe. At her opening concert, in Belgrade, Serbia, Beyoncé wore a gold corset with fake breasts and nipples, with realistic looking appendixes the size of cherries, or maybe simply the size of Beyoncé's own. The provocative outfit was designed by The Blonds, the brothers' duet Phillipe and David Blond, and leads one to wonder why the fake nipples are acceptable while the real ones are persona non grata, subject to fine when shown on TV.